Toyota’s New CEO Confirms Hydrogen Remains a Priority

(…) Speaking at a recent motorsport event, Toyota’s new CEO said the company would continue to prioritize hydrogen as it moves forward with electrification.

CEO Koji Sato said Toyota wants to “ensure that hydrogen stays a viable option.” Even so, the automaker only sells one hydrogen vehicle in the United States, and only in California. At the same time, Sato admitted the company doesn’t have specific business or revenue goals attached to hydrogen.

Though Toyota is developing EVs and said it expects to move 3.5 million of them by the end of the decade, the automaker has always touted a multifaceted approach to reaching zero emissions. “We are making full-fledged efforts on everything,” Sato noted. “It is important to remain flexible in order to tailor products and energies to different carbon neutral needs in different markets.”

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